MTP has worked with large organisations across a wide range of industries since our formation in 1988.
We have worked with companies in the Oil & Energy sector every year since the formation of MTP. In fact, BP was our first new client in 1988.
A particular challenge is often to combine material relevant to both the upstream and downstream parts of the companies. Those working in upstream activities require a firm grasp of the underlying economics of their businesses and how this can lead to a position of competitive advantage. For those involved in downstream activities an understanding of marketing involving both business customers and end consumers is important.
Understanding how marketing and finance are strongly linked is important when evaluating new business models. An example is how the existence economies of scale can render it almost impossible for a small company to compete ‘head to head’ with a larger player (eg Microsoft). This can be contrasted to a situation where they are not present which allows the growth of a small player into the space previously occupied by others (eg Dell v IBM). Our work with HP and Oracle has involved helping participants understand how different business models relate to different parts of their businesses and how they can achieve competitive advantage.
Our work with many consumer goods companies enables us to understand the relationship between retailers and their suppliers from both perspectives.
More recently, following a major trend in the organisation of the finance function in major companies programmes in Finance Business Partnering take a prominent position in our work within this sector.
Not surprisingly for a sector that is innovative in its approach to marketing and communication, many of our programmes use virtual classroom technology. As well as offering more ‘bite sized’ learning this can also result in significant cost savings while remaining as effective as ever in achieving learning outcomes, providing attention is paid to careful tailoring to each companies’ specific issues.
Often the companies in this sector have experienced a significant amount of merger and acquisition activity. Understanding the difference between managing a holding company and managing the individual business units is critical.