Developed by MTP to reflect a typical business environment, this business simulation is computer-based, allowing quick decisions and results. The content is based on the soft drinks sector but relevant to all industries.
The focus of the learning is on marketing, finance and business strategy. People and Behavioural skills are also covered through analysis of group dynamics.
Topics covered include
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Financial Statements
Financial Performance
Costing
Investment Decisions
Shareholder Value
Competitive Advantage
Developing a Strategy
How a Parent adds Value
Acquisitions
Retailer Strategy & KPIs
Category Management
Routes to Market
Customer Service
Segmentation
Marketing Mix (6Ps)
Packaging
Product Development
Brand Positioning
People Management
Sourcing Strategy
IT Investment
Distribution
Groups of participants compete over four or five intensive, challenging periods. Each group member has a functional role and these may rotate to give exposure to different decision-making processes. The decisions required increase in complexity as the simulation progresses and include:
- Corporate Strategy
- Marketing
- Supply Chain
- Finance
- Distribution
- Production
- HR
Groups make presentations to ‘shareholders’ as the final stage and the ‘winner’ is based on financial returns and future prospects.
The simulation runs over one – two days, often spread over a longer programme.
Case studies involving 2020 simulation
Financial Management
Case studies involving 2020 simulation
Financial Management