Business Strategy - making the right choices

Business Strategy – making the right choices

Chris Goodwin MTP News

As a trainer of Business and Finance to major global organisations for over 25 years, I have frequently been asked to recommend a book which covers many of the core concepts in business strategy but is not several hundred pages in length.

Not being able to find one, I have written my own book which is aimed at busy practising managers who want to learn about, or review their knowledge of, Business Strategy.

It offers a concise overview of key strategic models and a closer look at some more recent theories on the subject. These are illustrated by a large number of real life examples taken both from the rich literature on this topic and my experiences whilst working with major international clients such as Huntsman, Shell and Unilever.

Request your complimentary copy today

If you would like a complimentary copy of the book, simply email me at or call 01296 423474.

Chris Goodwin
Director, MTP plc