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Tag Archive

All items that have been tagged as “Article Review”

‘How to stop customers from fixating on price’ by Marco Bertini and Luc Wathieu, Harvard Business Review, May 2010

Ben Crowley2 03/06/2010 Blogs Leave a Comment

I have mixed feelings when reviewing articles on pricing because, though, as a financial person, I appreciate the importance of price as a driver of margin and shareholder value, it …

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Article ReviewHarvard Business ReviewJune 2010 Blog

‘The guru at the bottom of the pyramid’, Schumpeter column, Economist, 22nd April 2010

Ben Crowley2 03/06/2010 Blogs Leave a Comment

The Schumpeter column is a relatively recent feature article in the Economist and was proudly praised by Marjorie Scardino when she spoke at our 21st anniversary event in January. We …

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Article ReviewEconomistJune 2010 Blog

Benchmarking Training, Personnel Today, 16th March 2010

Ben Crowley2 15/04/2010 Blogs Leave a Comment

This is a brief article which requires only a brief review; it is yet another reference to the holy grail of learning evaluation. It summarises a survey by the market …

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April 2010Article ReviewPersonnel Today

‘Winning the self-managed learning war’ by Robin Hoyle, Training Journal, March 2010

Ben Crowley2 15/04/2010 Blogs Leave a Comment

The author is clearly an advocate of e-learning and this article has to be judged in this context. What makes it better than most on this topic is that he …

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April 2010Article ReviewTraining Journal

‘Building a company without Borders’, by Bart Becht, Harvard Business Review, April 2010

Ben Crowley2 15/04/2010 Blogs Leave a Comment

You have to be an exceptional CEO to be allowed to say how good you are in the HBR and Bart Becht, who runs Reckitt Benckiser (RB), is that good. …

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April 2010Article ReviewHarvard Business Review

‘Learning with horses’ by Beth Duff, Training Journal, March 2010

Ben Crowley2 15/04/2010 Blogs Leave a Comment

This review follows another article a few months ago when the use of horses was recommended to support recruitment decisions; now the benefits are being suggested for learning, particularly around …

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April 2010Article ReviewTraining Journal

‘Going back to the start with ROI’ by Jane Massy and ‘Learning to think like a CFO’ by Neil Twogood, Training Journal, April 2010

Ben Crowley2 15/04/2010 Blogs Leave a Comment

I have combined these two articles because neither was worth reviewing on its own but together they provide a sharp contrast and raise interesting issues. At MTP we briefly worked …

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April 2010Article ReviewTraining Journal
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